« I wanted to return to the essential by developing shampoos and conditioners that perform their original functions: to cleanse and maintain hair daily while preserving the perfect colour balance. » FM – Mars 2016
For two years, master colourist Frédéric Mennetrier tried and tested countless methods to prolong the Atelier Blanc experience at home. Simple to use, these new basics offer brilliant shine, true colour protection, and, last but not least, L’Atelier Blanc’s delicately lingering signature scent.
The high-performing product line is supported by a careful choice of surfactants as active ingredients, selected for their nobility and their effectiveness. The washing agents, derived from coconut and glucose, are perfectly safe for coloured hair. The conditioners combine the best of form and function (including conditioning agents and active moisturizing ingredients such as Ricin oil).
Frédéric Mennetrier works closely with the product laboratories to achieve maximum effectiveness without the use of harmful ingredients. This means that the chemical ingredients are limited to the strictly necessary, with quality, natural ingredients (97 % natural raw materials for the shampoos, 95 % for the conditioners) comprising the majority of each formula. All this, without sulphates or parabens and (except for course hair formula Dml2) without silicone.