Some Preconcieved Ideas


1 – A shampoo or a conditioner can repair my hair. FALSE

A shampoo is a product that washes the hair or scalp, not a product that treats your hair. 
A conditioner detangles and smooths hair.

2 – The more a shampoo foams, the more effective it is. FALSE

There is no link between foam and cleansing properties. The foam only gives you the impression of effective cleansing. Too much foam may even damage the hair and scalp. However, when using a product with less foam, it is especially important to rinse thoroughly.

3 – Silicone and sulphate-free shampoos give different results. TRUE

The use of shampoos without sulphates and/or silicones may take some time to get used to. But after 3 or 4 washes, your hair’s natural beauty and brilliance will shine through.

4 – Sulfates (foaming agents) provide a very generous foam. TRUE

But when a brand chooses to avoid them it’s because they can cause irritation, allergies, and drying. They strip the scalp’s natural oils, suffocating the hair and causing split ends.

5 – There is no need for a long list of ingredients to be effective. TRUE

A careful combination of a few quality ingredients is enough to have an effective formula.

6 – Daily hair care products should be based on hair type (such as dry or oily hair). FALSE

Daily use requires a simple formula to cleanse and condition. Adding ingredients to treat dry hair or greasy hair would be entirely counterproductive. However, different concentrations of ingredients for fine and coarse hair are crucial.